AD0-E563 Practice Exams and Study Guide
Adobe AD0-E563 Exam Specifications
- Exam Code:
- AD0-E563
- Exam Name:
- Adobe Marketo Engage Architect Master
- Provider:
- Adobe
- Time:
- 270 min
- Passing Percentage:
- 70%
- Version:
- 6.0
Question Types
- 120 Single Select
120 Questions with Answers
- PDF Printable (Q & A)
- 3 Months
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Real Exam-like Questions and Answers (120 total)
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Adobe Marketo Engage Architect Master Topics for Real-World Roles
In the Adobe Marketo Engage Architect Master exam, you will architect a scalable marketing automation framework aligned with business goals and customer journeys, structure data models for contacts and related objects to enable reliable reporting, establish lead scoring and lifecycle management, and design program canvases with automation rules, triggers, and decision splits while integrating marketing with CRM and external systems for bidirectional data flow. You will also set up security, access controls, and governance, implement testing, QA, deployment, and change-management processes, and develop dashboards and attribution models to measure ROI and optimize spend.
Role‑Aligned Topics
- Design and implement a scalable marketing automation framework that aligns with business goals and customer journeys.
- Model the data architecture for contacts, leads, accounts, programs, and custom objects to enable reliable reporting.
- Define lead scoring, progression rules, and lifecycle stage management to optimize engagement.
- Build and maintain program canvases, automation rules, triggers, and decision splits to scale campaigns.
- Integrate marketing with CRM and external systems, ensuring bidirectional data flow and synchronization.
- Develop advanced audience segmentation, dynamic lists, and personalized content strategies.
- Establish security, access controls, and governance to protect data and ensure compliant operations.
- Set up testing, QA, deployment, and change management processes for reliable releases.
- Create dashboards, attribution models, and performance reports to measure ROI and optimize spend.
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