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VERIFIED EXAM

AD0-E608 Practice Questions and Study Guide

Updated Oct 18, 2025

Adobe AD0-E608 Exam Specifications

Exam Code:
AD0-E608
Exam Name:
Adobe Customer Journey Analytics Business Practitioner Professional
Provider:
Adobe
Time:
100 min
Passing Percentage:
72%
Version:
6.0

Question Types

  • 98 Single Select
  • 32 Multi Select

130 Questions with Answers

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Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608) by Adobe: Syllabus Guide

For the Adobe Customer Journey Analytics Business Practitioner Professional exam, you will understand the system architecture, data model, and core components, orchestrate data ingestion from diverse sources with appropriate schemas and mappings, and link user identities across devices to create a unified customer view while enforcing privacy and governance. You will also ensure data quality through validation and issue resolution, analyze journeys by tracing customer paths, touchpoints and segments, create and interpret visualizations, dashboards and reports, and collaborate across teams with governance of insights.

Detailed Syllabus

  • CJA architecture, data model, and key components
  • Data ingestion, sources, schemas, and mapping
  • Identity resolution, cross-device linking, and data blending
  • Privacy, governance, access controls, and compliance
  • Data quality, validation, and troubleshooting workflows
  • Journey analytics concepts including customer paths, touchpoints, and segmentation
  • Creating and interpreting visualizations, dashboards, and reports
  • Collaboration, sharing, and governance of insights across teams

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