AP-204 Clear Explanations and Topic Coverage
3.9 (2)
Salesforce AP-204 Exam Specifications
- Exam Code:
- AP-204
- Exam Name:
- Consumer Goods Cloud Accredited Professional
- Provider:
- Salesforce
- Time:
- 60 min
- Passing Percentage:
- 63%
- Version:
- 6.0
Question Types with Explanations
- 49 Single Select
- 22 Multi Select
71 Questions with Answers
- PDF Printable (Q & A)
- 3 Months
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Consumer Goods Cloud Accredited Professional Syllabus Topics
Consumer Goods Cloud Accredited Professional certification focuses on integrating CRM functions across sales, marketing and service for consumer goods, enabling effective multi-channel segmentation and personalized engagement. You will gain practical skills in modeling retailer data and leading the lead-to-opportunity process in commerce, managing promotions and order fulfillment, keeping product information synchronized across channels, orchestrating omni-channel campaigns, and enforcing data security and governance.
Major Topics Covered
- Understand the core CRM capabilities for consumer goods organizations, aligning sales, marketing and service
- Explore customer segmentation, profiling and targeted engagement across channels
- Master account and contact data modeling for retailers and brands
- Learn lead to opportunity workflows and pipeline management in commerce scenarios
- Delve into trade promotion and incentive management for field teams
- Analyze order management, fulfillment, and a single view of the customer journey
- Implement product information management and catalog synchronization across channels
- Optimize personalized marketing automation and omni-channel campaign orchestration
- Ensure data security, privacy, and governance across customer data
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