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VERIFIED EXAM

AP-216 Updated Prep with Practice Test

Updated Oct 18, 2025

Salesforce AP-216 Exam Specifications

Exam Code:
AP-216
Exam Name:
Marketing Cloud Personalization Accredited Professional
Provider:
Salesforce
Time:
75 min
Passing Percentage:
70%
Version:
6.0

Question Types with Explanations

  • 84 Single Select
  • 37 Multi Select

121 Questions with Answers

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Key Features to Key Benefits

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Syllabus Topics for Marketing Cloud Personalization Accredited Professional AP-216: Prep Outline

In the Marketing Cloud Personalization Accredited Professional exam, you’ll learn to build a privacy-aware data foundation with identity resolution, profile attributes, and consent management, plus governance practices for compliant data handling. You will also design segmented and dynamic audiences, apply decisioning with scoring and context-aware routing, render real-time content and recommendations, coordinate cross-channel experiences, run tests, analyze results, and manage deployment and operations.

Key Topics

  • Data foundation for personalization: identity resolution, profile attributes, and consent
  • Audience segmentation and dynamic audience building
  • Personalization decisioning: rules, scoring, and context-aware routing
  • Dynamic content blocks and real-time rendering
  • Product recommendations and relevance signals
  • Cross-channel orchestration for consistent experiences
  • Testing and optimization: A/B tests, multivariate tests, and experiments
  • Analytics and measurement: dashboards, attribution, and KPI tracking
  • Privacy, governance, and consent management: data handling and compliance
  • Deployment and operations: setup, monitoring, and troubleshooting

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Our comprehensive study resources are built by certified professionals and regularly updated to match the current exam blueprint. Each question in our practice tests mirrors the format, difficulty level, and topic distribution you'll encounter on exam day. The explanations provided with every answer help reinforce your understanding and fill knowledge gaps efficiently. Whether you prefer studying on the go with our mobile-friendly web platform, reviewing printed materials during your commute, or practicing in a dedicated desktop environment, our multi-format approach ensures you can learn whenever and wherever suits you best.

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Our practice test engine replicates the actual testing environment, including time constraints, question types, and scoring mechanisms. This familiarity reduces exam-day anxiety and helps you develop effective time management strategies. Track your performance across multiple attempts to identify weak areas and measure your improvement over time. Thousands of professionals have successfully passed their certification exams using ExamsIndex materials. Our question bank is continuously refined based on candidate feedback and exam updates, ensuring you're studying the most relevant and accurate content available.

Start Your Certification Journey Today

Investing in quality preparation materials is investing in your professional future. The Marketing Cloud Personalization Accredited Professional certification from Salesforce validates your expertise, enhances your resume, and opens doors to better career opportunities and higher earning potential. With ExamsIndex, you're not just preparing for an exam; you're building the foundation for long-term career success. Browse our free demo to experience the quality firsthand, then choose the package that fits your needs and budget. Join our community of certified professionals who trusted ExamsIndex for their AP-216 exam preparation.

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