Braze-Certified-Developer Practice Questions and Study Guide
Braze Braze-Certified-Developer Exam Specifications
- Exam Code:
- Braze-Certified-Developer
- Exam Name:
- Braze Certified Developer Certification Exam
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Braze Certified Developer Certification Exam (Braze-Certified-Developer) by Braze: Syllabus Guide
The Braze Certified Developer Certification Exam focuses on modeling customer data, segmenting audiences, and designing campaigns and journeys across channels, including setting up channels and templated messages. It also covers personalization and dynamic content, event tracking and data integration, testing and optimization, analytics and attribution, automation of cross-channel workflows, and ensuring privacy, security and data governance.
Detailed Syllabus
- Data modeling and audience segmentation: structure user data, events and attributes to build precise segments.
- Campaign design and journey orchestration: create multi-step journeys with triggers and timing across channels.
- Channel configuration and message templating: set up delivery channels and craft dynamic, reusable templates.
- Personalization and dynamic content: tailor messages using attributes and real-time event data.
- Event tracking and data integration: implement SDK events, standard properties, and integrate with analytics pipelines.
- Testing, QA, and optimization: run experiments, validate experiences, and measure impact.
- Analytics, metrics, and attribution: interpret dashboards, funnels, cohorts, and cross-channel attribution.
- Automation and cross-channel orchestration: automate campaigns and synchronize experiences across channels.
- Privacy, security, and data governance: handle consent, access control, and data privacy requirements.
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