C_C4H22_2411 Practice Exams and Study Guide
SAP C_C4H22_2411 Exam Specifications
- Exam Code:
- C_C4H22_2411
- Exam Name:
- SAP Certified Associate - Implementation Consultant - SAP Emarsys
- Provider:
- SAP
- Time:
- 130 min
- Passing Percentage:
- 65%
- Version:
- 7.2
Question Types
- 33 Single Select
- 47 Multi Select
80 Questions with Answers
- PDF Printable (Q & A)
- 3 Months
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Real Exam-like Questions and Answers (80 total)
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Topics Covered
- Product Overview
- Managing Clean Core
- Campaign Management
- Data Integrations Advanced
- Analytics and Insights
- Data Collection and Contact Management
- Account Creation and Settings
SAP Certified Associate - Implementation Consultant - SAP Emarsys Topics for Real-World Roles
For the SAP Certified Associate - Implementation Consultant - SAP Emarsys exam, you will set up data models and attribute mappings to ensure precise targeting, build and manage audience segments with preferences and triggers, and design automated customer journeys and lifecycle campaigns. You will consolidate data from CRM, ecommerce, and external systems to create a unified customer profile, establish governance for data quality privacy and consent across channels, monitor campaign performance and optimize journeys, troubleshoot data synchronization and integration issues, and plan deployment with stakeholders.
Role‑Aligned Topics
- Configure data models and attribute mappings for accurate targeting
- Create and maintain audience segments, preferences, and triggers
- Design and implement customer journey automations and lifecycle campaigns
- Develop and test triggered communications and template assets
- Integrate data from CRM, ecommerce, and external systems for a unified profile
- Govern data quality, privacy, and consent compliance across channels
- Monitor campaign performance, analyze key metrics, and optimize journeys
- Troubleshoot data synchronization, feed errors, and integration issues
- Plan deployment, change management, and stakeholder communication
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