HCL-UNC-BAD-121 Mock Test and Practice Questions
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HCLSoftware HCL-UNC-BAD-121 Exam Specifications
- Exam Code:
- HCL-UNC-BAD-121
- Exam Name:
- HCLSoftware Certified Business Administrator - Unica Campaign 12.1
- Provider:
- HCLSoftware
- Time:
- 90 min
- Passing Percentage:
- 70%
- Version:
- 6.0
Question Types
- 65 Single Select
65 Questions with Answers
- PDF Printable (Q & A)
- 3 Months
Key Features to Key Benefits
Real Exam-like Questions and Answers (65 total)
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HCLSoftware Certified Business Administrator - Unica Campaign 12.1 Key Areas for Comparison
HCLSoftware Certified Business Administrator - Unica Campaign 12.1 focuses on designing targeted campaigns by structuring data and audiences, configuring and scheduling automated workflows, and managing assets and templates to ensure consistent messaging. It also covers evaluating performance with testing approaches, interpreting delivery metrics like opens and clicks, monitoring deliverability and compliance, integrating external data sources and CRM for personalization, enforcing secure access and governance, and leveraging analytics dashboards and KPI tracking to optimize campaigns and deliver stakeholder-ready reports.
Core Areas
- Explore data structures and audience segmentation for targeted campaigns
- Configure campaign workflows, scheduling, and automation rules
- Manage assets, templates, and content to ensure consistent messaging
- Implement testing strategies including A/B and multivariate tests
- Analyze delivery metrics such as opens, clicks, and conversions
- Monitor deliverability, sender reputation, and compliance with policy guidelines
- Integrate with external data sources and CRM systems for personalization
- Secure access control, user management, and auditing for governance
- Optimize campaigns with analytics dashboards and KPI tracking
- Prepare deployment ready reports and exportable artifacts for stakeholders
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