HCL-UNC-DES-121 Clear Explanations and Topic Coverage
4.3 (3)
HCLSoftware HCL-UNC-DES-121 Exam Specifications
- Exam Code:
- HCL-UNC-DES-121
- Exam Name:
- HCLSoftware Certified Designer – Unica Campaign 12.1
- Provider:
- HCLSoftware
- Time:
- 90 min
- Passing Percentage:
- 70%
- Version:
- 6.0
Question Types
- 100 Single Select
100 Questions with Answers
- PDF Printable (Q & A)
- 3 Months
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HCLSoftware Certified Designer – Unica Campaign 12.1 Syllabus Topics
The HCLSoftware Certified Designer - Unica Campaign 12.1 exam validates skills in segmenting audiences, crafting cross-channel campaigns, and personalizing messages while managing delivery cadence. It also covers building and automating workflows, integrating data with quality controls, testing and optimizing campaigns, measuring performance and reporting results, and ensuring governance and compliance for data usage.
Major Topics Covered
- Understanding audience segmentation techniques and applying them to personalize campaigns
- Exploring multi-channel design across email, mobile, and web messaging
- Mastering workflow creation and automation to streamline campaign execution
- Analyzing data integration and data quality for reliable targeting
- Implementing testing strategies such as A/B testing and control groups
- Designing personalized content and dynamic messaging rules
- Scheduling delivery, cadence management, and time-zone considerations
- Measuring campaign performance with key metrics and reporting customization
- Governance, security, and compliance considerations for data usage
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