MC-201 Topic Coverage with Clear Explanations
Salesforce MC-201 Exam Specifications
- Exam Code:
- MC-201
- Exam Name:
- Salesforce Certified Marketing Cloud Account Engagement Specialist
- Provider:
- Salesforce
- Time:
- 90 min
- Passing Percentage:
- 72%
- Version:
- 6.0
Question Types with Explanations
- 234 Single Select
- 70 Multi Select
304 Questions with Answers
- PDF Printable (Q & A)
- 3 Months
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Real Exam-like Questions and Answers (304 total)
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Salesforce MC-201 Exam Outline
For the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, you’ll develop practical skills in audience management, segmentation, lead scoring and qualification, while designing email programs that emphasize deliverability and automated customer journeys. You’ll also master CRM data integration and governance, set up automation logic and event triggers, plan campaigns with robust tracking and reporting, manage administrative controls, security and compliance, and apply marketing analytics to continuously optimize performance.
Exam Domains
- Prospect Management and Segmentation
- Scoring, Grading, and Lead Qualification
- Email Marketing and Deliverability
- Engagement Studio and Journey Automation
- Automation Rules and Triggers
- CRM Integration and Data Management
- Campaign Planning, Tracking, and Reporting
- User Administration, Security, and Compliance
- Marketing Analytics and Optimization
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