MKT-101 Practice Test and Study Guide
Salesforce MKT-101 Exam Specifications
- Exam Code:
- MKT-101
- Exam Name:
- Build and Analyze Customer Journeys using Marketing Cloud
- Provider:
- Salesforce
- Time:
- 90 min
- Passing Percentage:
- 60%
- Version:
- 32.1
Question Types
- 161 Single Select
161 Questions with Answers
- PDF Printable (Q & A)
- 3 Months
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Skills Covered in Build and Analyze Customer Journeys using Marketing Cloud (MKT-101)
For the Build and Analyze Customer Journeys using Marketing Cloud exam, you will design how audiences are selected and journeys are sequenced, craft decision and engagement paths, and tailor content using contact attributes and data extensions. You will manage data structures for targeting, define goals and reroute logic, test and debug journeys with simulations and logs, segment audiences, analyze performance and attribution, and address compliance and deliverability considerations.
Essential Skills
- Configure entry sources and audience criteria to start a journey
- Build and sequence journey activities including messages and waits
- Implement decision splits and engagement splits to shape paths
- Personalize content using contact attributes and data extensions
- Manage data structures, including contact keys and data extensions, for targeting
- Set goals, exit criteria, and reroute paths for optimized outcomes
- Test, simulate, and debug journeys with test data and logs
- Segment audiences with filters and dynamic audience targeting
- Analyze journey performance, metrics, and attribution to drive improvements
- Ensure compliance, consent, and deliverability considerations within journeys
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